Owning a business (online or otherwise) in today’s modern times has become a big undertaking. Effective use of social media is often the difference between success and failure. There seem to be so many different platforms and knowing when to post and how often can be overwhelming but here are a few tips to help you keep on top of things.
What social media do I use?
Although it may be tempting, I believe that you should only utilise the platforms best suited to your business. For an artist like me Instagram and Facebook are my best tools, however, I also have a Twitter, Pinterest, LinkedIn and YouTube channel. This decision is very much a personal one but to help you decide take a few things into consideration: what are your strengths? Do you take great pictures? Or are you a witty writer? What is performing best? If you already have social media check the analytics and see what is working or, in some cases, not working. Only have as many platforms as you can handle: quality posting, not quantity.
How often do I post?
I have created a rough guide to the most popular platforms as to how often to effectively post
Twitter: 4-6 x per day
Facebook: 2 x per day
Instagram: 1 x per day
LinkedIn: 2 x per week
Google+: 2 x per week
Pinterest: 1 x per week
YouTube: 1 x per week
Like I said, this is a rough guide and will vary from person to person, business to business but I find this schedule very realistic. You can use this guide or create one for yourself but remember that it should be realistic and that you stick to it. Regular posting will really help boost your follows/likes/subscribers.
Keep a Social Media Diary
To make sure you keep to your schedule keep a social media diary. A diary that is separate from your regular to-do lists etc that is clear and easy to read. I have been doodling mine on a piece of paper for a long time now so when I finally created a ‘proper’ one I thought sharing it with you would be the neighbourly thing to do!
Click on the images to download and print your own social media diary!
How to use: Write the week in the top left corner and shade in the boxes for the days you plan to post to which platform (see above)